Strategic brand communication campaigns /

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Bibliographic Details
Author / Creator:	Schultz, Don E.
Edition:	5th ed.
Imprint:	Lincolnwood, Ill. : NTC Business Books, c1999.
Description:	xxi, 378 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising campaigns. Advertising campaigns.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4240260

Hidden Bibliographic Details
Other uniform titles:	Barnes, Beth E. Schultz, Don E. Strategic advertising campaigns.
ISBN:	0844229520
Notes:	Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995. Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5823 .S3636 1999
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