Advertising in America; the consumer view

Advertising in America; the consumer view

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Bibliographic Details
Author / Creator:Bauer, Raymond Augustine, 1916-1977
Imprint:Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Description:xxvi, 473 p. 21 cm.
Language:English
Subject:
Advertising -- Psychological aspects
Consumers -- United States
Advertising -- Psychological aspects
Consumers
United States
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/426398
Hidden Bibliographic Details
Other authors / contributors:Greyser, Stephen A. joint author.
Kanter, Donald L. (Donald Lucky), 1925-
Weilbacher, William M.
American Association of Advertising Agencies
Harvard University. Graduate School of Business Administration. Division of Research
Notes:"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Bibliographical footnotes.

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