Advertising in America; the consumer view

Advertising in America; the consumer view

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Bibliographic Details
Author / Creator:	Bauer, Raymond Augustine, 1916-1977
Imprint:	Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Description:	xxvi, 473 p. 21 cm.
Language:	English
Subject:	Advertising -- Psychological aspects Consumers -- United States Advertising -- Psychological aspects Consumers United States
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/426398

Hidden Bibliographic Details
Other authors / contributors:	Greyser, Stephen A. joint author. Kanter, Donald L. (Donald Lucky), 1925- Weilbacher, William M. American Association of Advertising Agencies Harvard University. Graduate School of Business Administration. Division of Research
Notes:	"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." Bibliographical footnotes.

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Call Number:	HF5822.B35
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