Advertising in rural India : language, marketing communication, and consumerism /

Advertising in rural India : language, marketing communication, and consumerism /

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Bibliographic Details
Author / Creator:	Bhatia, Tej K.
Imprint:	Tokyo : Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000.
Description:	xvi, 333 p. : ill. (some col.) ; 24 cm.
Language:	English
Series:	ILCAA study of languages and cultures of Asia and Africa monograph series ; no. 36 Study of languages & cultures of Asia & Africa monograph series ; no. 36.
Subject:	Advertising -- India. Advertising -- Language. Target marketing -- India. Rural development -- India. Advertising. Advertising -- Language. Communication in marketing. Rural development. Target marketing. India -- Languages -- Discourse analysis. India.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4391599

Hidden Bibliographic Details
ISBN:	4872977823
Notes:	Includes bibliographical references (p. [313]-324) and indexes.

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Call Number:	HF5813.I4B52 2000
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian