Specialty retailers : marketing triumphs and blunders /
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Author / Creator: | Michman, Ronald D. |
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Imprint: | Westport, Conn. : Quorum Books, 2001. |
Description: | xiii, 261 p. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4412417 |
Table of Contents:
- Tables
- Preface
- Acknowledgments
- 1.. The Development of Specialty Store Retailing
- 2.. Drugstores: Kings of Scrambled Merchandising
- 3.. Specialty Clothing Stores: Masters of Market Segmentation
- 4.. Furniture Stores: Targeting a Fragmented Market
- 5.. Shoe Stores: Targeting Lifestyle Characteristics
- 6.. Home Improvement Stores: Targeting the Do-It-Yourself Market
- 7.. Bookstores: Targeting the Educated Market
- 8.. Electronics Stores: Technological Segmentation
- 9.. Toy Stores: New Strategies of Niche Retailing
- 10.. Automotive Stores: Multidimensional Buyer Behavior
- Epilogue
- Notes
- Selected Bibliography
- Index