Specialty retailers : marketing triumphs and blunders /

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Bibliographic Details
Author / Creator:Michman, Ronald D.
Imprint:Westport, Conn. : Quorum Books, 2001.
Description:xiii, 261 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4412417
Hidden Bibliographic Details
Other authors / contributors:Mazze, Edward M.
ISBN:1567203426 (alk. paper)
Notes:Includes bibliographical references (p. [231]-244) and index.
Table of Contents:
  • Tables
  • Preface
  • Acknowledgments
  • 1.. The Development of Specialty Store Retailing
  • 2.. Drugstores: Kings of Scrambled Merchandising
  • 3.. Specialty Clothing Stores: Masters of Market Segmentation
  • 4.. Furniture Stores: Targeting a Fragmented Market
  • 5.. Shoe Stores: Targeting Lifestyle Characteristics
  • 6.. Home Improvement Stores: Targeting the Do-It-Yourself Market
  • 7.. Bookstores: Targeting the Educated Market
  • 8.. Electronics Stores: Technological Segmentation
  • 9.. Toy Stores: New Strategies of Niche Retailing
  • 10.. Automotive Stores: Multidimensional Buyer Behavior
  • Epilogue
  • Notes
  • Selected Bibliography
  • Index