Marketing and consumer identity in multicultural America /

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Bibliographic Details
Author / Creator:Tharp, Marye C.
Imprint:Thousand Oaks [Calif.] : Sage Publications, c2001.
Description:xvi, 397 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4436749
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ISBN:0761911022 (alk. paper
0761911030 (pbk. : alk. paper)
Notes:Includes bibliographical references (p. 315-359) and index.