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00000pam a22000004a 4500 |
| 001 |
4436749 |
| 003 |
ICU |
| 005 |
20031020170800.0 |
| 008 |
000719s2001 caua b 001 0 eng |
| 010 |
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|a 00010502
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| 020 |
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|a 0761911022 (alk. paper
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| 020 |
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|a 0761911030 (pbk. : alk. paper)
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| 035 |
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|a 10502
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| 040 |
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|a DLC
|c DLC
|d NhCcYBP
|d OCoLC
|d OrLoB-B
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.127
|b .T48 2001
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| 082 |
0 |
0 |
|a 658.8/0089/00973
|2 21
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| 100 |
1 |
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|a Tharp, Marye C.
|0 http://id.loc.gov/authorities/names/n00087936
|1 http://viaf.org/viaf/60315159
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| 245 |
1 |
0 |
|a Marketing and consumer identity in multicultural America /
|c Marye C. Tharp.
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| 260 |
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|a Thousand Oaks [Calif.] :
|b Sage Publications,
|c c2001.
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| 300 |
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|a xvi, 397 p. :
|b ill. ;
|c 23 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references (p. 315-359) and index.
|
| 505 |
0 |
0 |
|g 1.
|t The Marketing Environment in a Multicultural Society --
|g 2.
|t Consumer Identity in a Multicultural Society --
|g 3.
|t Marketing in a Multicultural Environment --
|g 4.
|t Mature Americans: Fastest Growing Subculture --
|g 5.
|t U.S. Latinos: The Largest Ethnic Subculture /
|r Marye C. Tharp and Ernest W. Bromley --
|g 6.
|t African Americans: Ethnic Roots, Cultural Diversity /
|r Jerome D. Williams and Marye C. Tharp --
|g 7.
|t Gay Americans: Sexual Orientation as Community Boundary --
|g 8.
|t Asian Americans: In Search of the American Dream /
|r Satomi Furuichi, Carrie La Ferle and Wei-Na Lee /
|r [et al.] --
|g 9.
|t Multicultural Markets and Marketing: Future Directions.
|
| 650 |
|
0 |
|a Target marketing
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010115436
|
| 650 |
|
0 |
|a Market segmentation
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010100712
|
| 650 |
|
0 |
|a Consumers
|z United States
|x Attitudes.
|0 http://id.loc.gov/authorities/subjects/sh2008101147
|
| 650 |
|
0 |
|a Multiculturalism
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008107833
|
| 650 |
|
7 |
|a Consumers
|x Attitudes.
|2 fast
|0 http://id.worldcat.org/fast/fst00876411
|
| 650 |
|
7 |
|a Market segmentation.
|2 fast
|0 http://id.worldcat.org/fast/fst01010139
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| 650 |
|
7 |
|a Multiculturalism.
|2 fast
|0 http://id.worldcat.org/fast/fst01028836
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| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01143138
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| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
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| 901 |
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|a ToCBNA
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| 903 |
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|a HeVa
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| 903 |
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|a Hathi
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| 035 |
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|a (OCoLC)44634239
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| 929 |
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|a cat
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f |
f |
|i 62a84d59-46be-5a33-a70d-43428edd247c
|s cda5eb03-81b5-5bdd-97ce-ca649a68afad
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| 928 |
|
|
|t Library of Congress classification
|a HF5415.127 .T48 2001
|l JRL
|c JRL-Gen
|i 4596687
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.127 .T48 2001
|l JRL
|c JRL-Gen
|e CONE
|b 57327450
|i 7029907
|
