Marketing and consumer identity in multicultural America /
Saved in:
Author / Creator: | Tharp, Marye C. |
---|---|
Imprint: | Thousand Oaks [Calif.] : Sage Publications, c2001. |
Description: | xvi, 397 p. : ill. ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4436749 |
ISBN: | 0761911022 (alk. paper 0761911030 (pbk. : alk. paper) |
---|---|
Notes: | Includes bibliographical references (p. 315-359) and index. |

Similar Items
-
The glittering silver market : the rise of elderly consumers in Asia /
by: Wong, Yuwa, 1952-
Published: (2007) -
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management /
by: Nevaer, Louis E. V.
Published: (2004) -
Multicultural marketing : selling to a diverse America /
by: Rossman, Marlene L.
Published: (1994) -
The Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for Corporate Management /
by: Nevaer, Louis E. V.
Published: (2015) -
Mercado rosa en Aguascalientes : de la preferencia sexual a las preferencias de consumo /
by: Bobadilla Domínguez, Juan de la Cruz
Published: (2012)