The hero and the outlaw : building extraordinary brands through the power of archetypes /

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Bibliographic Details
Author / Creator:Mark, Margaret.
Imprint:New York : McGraw-Hill, c2001.
Description:xii, 384 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4469984
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Other authors / contributors:Pearson, Carol, 1944-
ISBN:0071364153 (acid-free paper)
Notes:Includes bibliographical references and index.