The advertising controversy : evidence on the economic effects of advertising /

The advertising controversy : evidence on the economic effects of advertising /

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Bibliographic Details
Author / Creator:	Albion, Mark S., 1951-
Imprint:	Boston, Mass. : Auburn House Pub. Co., c1981.
Description:	xxi, 226 p. : ill. ; 24 cm.
Language:	English
Subject:	Advertising media planning Advertising -- Economic aspects. Advertising -- Management Advertising -- Economic aspects. Advertising -- Management. Advertising media planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/450041

Hidden Bibliographic Details
Other authors / contributors:	Farris, Paul joint author.
ISBN:	086569057X : $19.95
Notes:	Includes index. Bibliography: p. 201-217.

Regenstein, Bookstacks

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Call Number:	HF5826.5.A430
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