Winning in Asia, European style : market and nonmarket strategies for success /

Winning in Asia, European style : market and nonmarket strategies for success /

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Bibliographic Details
Edition:	1st ed.
Imprint:	New York : Palgrave, 2001.
Description:	xiv, 290 p. ; 22 cm.
Language:	English
Subject:	Export marketing -- Europe -- Management. Export marketing -- Asia -- Management. Strategic planning -- Europe. Strategic planning -- Asia. Corporations, European -- Asia -- Case studies. Investments, European -- Asia -- Case studies. Corporations, European. Export marketing -- Management. International economic relations. Investments, European. Strategic planning. Europe -- Foreign economic relations -- Asia. Asia -- Foreign economic relations -- Europe. Asia. Europe. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4505750

Hidden Bibliographic Details
Other authors / contributors:	Aggarwal, Vinod K.
ISBN:	0312239130
Notes:	Earlier drafts of the chapter were presented at two Berkeley workshops. Includes bibliographical references and index.

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Call Number:	HF1416.6.E85 W56 2001
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