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|2 21
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|a Winning in Asia, European style :
|b market and nonmarket strategies for success /
|c edited by Vinod K. Aggarwal.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b Palgrave,
|c 2001.
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| 300 |
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|a xiv, 290 p. ;
|c 22 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 500 |
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|a Earlier drafts of the chapter were presented at two Berkeley workshops.
|
| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|g Ch. 1.
|t Analyzing European Firms' Market and Nonmarket Strategies in Asia /
|r Vinod K. Aggarwal --
|g Ch. 2.
|t Europe's Trade and Foreign Direct Investment in Asia /
|r Shujiro Urata --
|g Ch. 3.
|t Nonmarket Strategies in Asia: The Regional Level /
|r John Ravenhill --
|g Ch. 4.
|t Euro-Pressure: Avenues and Strategies for Lobbying the European Union /
|r Cedric Dupont --
|g Ch. 5.
|t From Local to Global: European Enterprise Software Strategies in Asia /
|r Trevor H. Nakagawa --
|g Ch. 6.
|t The Fast Lane to Asia: European Auto Firms in China /
|r Nick Biziouras and Beverly Crawford --
|g Ch. 7.
|t David and Goliath: Airbus vs. Boeing in Asia /
|r William Love and Wayne Sandholtz --
|g Ch. 8.
|t Penetrating the Regulatory Thicket in Asia: Nonmarket Strategies in Banking and Insurance /
|r Klaus Wallner --
|g Ch. 9.
|t Lessons from European Firm Strategies in Asia /
|r Vinod K. Aggarwal.
|
| 650 |
|
0 |
|a Export marketing
|z Europe
|x Management.
|
| 650 |
|
0 |
|a Export marketing
|z Asia
|x Management.
|
| 650 |
|
0 |
|a Strategic planning
|z Europe.
|
| 650 |
|
0 |
|a Strategic planning
|z Asia.
|
| 650 |
|
0 |
|a Corporations, European
|z Asia
|v Case studies.
|
| 650 |
|
0 |
|a Investments, European
|z Asia
|v Case studies.
|
| 651 |
|
0 |
|a Europe
|x Foreign economic relations
|z Asia.
|
| 651 |
|
0 |
|a Asia
|x Foreign economic relations
|z Europe.
|
| 650 |
|
7 |
|a Corporations, European.
|2 fast
|0 http://id.worldcat.org/fast/fst00880025
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| 650 |
|
7 |
|a Export marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst00918717
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| 650 |
|
7 |
|a International economic relations.
|2 fast
|0 http://id.worldcat.org/fast/fst00976891
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| 650 |
|
7 |
|a Investments, European.
|2 fast
|0 http://id.worldcat.org/fast/fst00978365
|
| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 http://id.worldcat.org/fast/fst01134371
|
| 651 |
|
7 |
|a Asia.
|2 fast
|0 http://id.worldcat.org/fast/fst01240495
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| 651 |
|
7 |
|a Europe.
|2 fast
|0 http://id.worldcat.org/fast/fst01245064
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| 655 |
|
7 |
|a Case studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423765
|
| 700 |
1 |
|
|a Aggarwal, Vinod K.
|0 http://id.loc.gov/authorities/names/n84031454
|1 http://viaf.org/viaf/52890431
|
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|t Library of Congress classification
|a HF1416.6.E85 W56 2001
|l JRL
|c JRL-Gen
|i 6405150
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| 927 |
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|t Library of Congress classification
|a HF1416.6.E85 W56 2001
|l JRL
|c JRL-Gen
|b 57966726
|i 7107744
|
