Winning in Asia, European style : market and nonmarket strategies for success /

Saved in:

Bibliographic Details
Edition:	1st ed.
Imprint:	New York : Palgrave, 2001.
Description:	xiv, 290 p. ; 22 cm.
Language:	English
Subject:	Export marketing -- Europe -- Management. Export marketing -- Asia -- Management. Strategic planning -- Europe. Strategic planning -- Asia. Corporations, European -- Asia -- Case studies. Investments, European -- Asia -- Case studies. Corporations, European. Export marketing -- Management. International economic relations. Investments, European. Strategic planning. Europe -- Foreign economic relations -- Asia. Asia -- Foreign economic relations -- Europe. Asia. Europe. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4505750

Hidden Bibliographic Details
Other authors / contributors:	Aggarwal, Vinod K.
ISBN:	0312239130
Notes:	Earlier drafts of the chapter were presented at two Berkeley workshops. Includes bibliographical references and index.

Table of Contents:

Wining in Asia: Analyzing European Firms' Market and Non-Market Strategies
Asia Beckons Europe: Europe's Trade and FDI in Asia
Non-Market Strategies in Asia: The Regional Level
Euro-Pressure: Opportunities and Strategies for Lobbying in the European Union
European Software in Asia: Path Dependency, Globalization and the Promise of Asia
Why Does Asia Beckon Some European Auto Firms and Not Others
Airbus in Asia
European Financial Firms in Asia: Market Versus Nonmarket Strategies
Lessons from European Firm Strategies in Asia

Similar Items