Semiotics, marketing, and communication : beneath the signs, the strategies /

Semiotics, marketing, and communication : beneath the signs, the strategies /

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Bibliographic Details
Author / Creator:	Floch, Jean-Marie, 1947-
Imprint:	Basingstoke, Hampshire ; New York : Palgrave, 2001.
Description:	xiii, 225 p. : ill. ; 23 cm.
Language:	English
Series:	International marketing series
Subject:	Communication in marketing -- France. Semiotics -- France. Communication in marketing. Marketing. Semiotics.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4568354

Hidden Bibliographic Details
ISBN:	033376014X
Notes:	Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000). Includes bibliographical references (p. 216-220) and index.

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Call Number:	HF5415.123 .F578 2001
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian