The dynamics of advertising /

The dynamics of advertising /

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Bibliographic Details
Author / Creator:	Richards, Barry.
Imprint:	Amsterdam, The Netherlands : Harwood Academic Publishers, c2000.
Description:	x, 285 p. : ill. (some col.) ; 23 cm.
Language:	English
Series:	Studies in consumption and markets ; v. 1 Studies in consumption and markets ; v. 1.
Subject:	Advertising. Advertising -- Methodology. Advertising -- Psychological aspects.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4581476

Hidden Bibliographic Details
Other authors / contributors:	MacRury, Iain. Botterill, Jackie. John W. Hartman Center for Sales, Advertising & Marketing History.
ISBN:	9058230848
Notes:	Includes bibliographical references (p. 269-273) and index.

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Call Number:	HF5823 .R53 2000
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian