The customer delight principle : exceeding customers' expectations for bottom-line success /

The customer delight principle : exceeding customers' expectations for bottom-line success /

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Bibliographic Details
Author / Creator:	Keiningham, Timothy L.
Imprint:	Chicago : McGraw Hill, c2001.
Description:	xiv, 192 p. : ill. ; 24 cm.
Language:	English
Subject:	Consumer satisfaction. Success in business. Consumer satisfaction. Success in business.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4593968

Hidden Bibliographic Details
Other authors / contributors:	Vavra, Terry G.
ISBN:	0658010042
Notes:	"American Marketing Association". Includes bibliographical references and (p. 179-186) and index.

Description
Summary:	Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover and fill each customer's unseen yet essential needs.
Item Description:	"American Marketing Association".
Physical Description:	xiv, 192 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and (p. 179-186) and index.
ISBN:	0658010042