Strategic marketing : planning and control /

Strategic marketing : planning and control /

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Bibliographic Details
Author / Creator:	Drummond, Graeme.
Edition:	2nd ed.
Imprint:	Oxford ; Boston : Butterworth-Heinemann, 2001.
Description:	xiv, 304 p. : ill. ; 25 cm.
Language:	English
Series:	Marketing series (London, England). Student.
Subject:	Marketing -- Management. Marketing -- Decision making. Marketing -- Planning. Marketing -- Decision making. Marketing -- Management. Marketing -- Planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4595326

Hidden Bibliographic Details
Other authors / contributors:	Ensor, John. Chartered Institute of Marketing.
ISBN:	0750652365
Notes:	Published in association with The Chartered Institute of Marketing.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.135 .D78 2001
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