Promotion and marketing for broadcasting, cable, and the web /

Promotion and marketing for broadcasting, cable, and the web /

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Bibliographic Details
Edition:	4th ed.
Imprint:	Boston : Focal Press, c2002.
Description:	xiii, 274 p. : ill. ; 24 cm.
Language:	English
Subject:	Television broadcasting -- Marketing. Radio broadcasting -- Marketing. Cable television -- Marketing. Cable television -- Marketing. Radio broadcasting -- Marketing. Television broadcasting -- Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4602948

Hidden Bibliographic Details
Other authors / contributors:	Eastman, Susan Tyler. Klein, Robert A., 1928- Ferguson, Douglas A.
ISBN:	024080497X (pbk. : alk. paper)
Notes:	Includes bibliographical references (p. 259-263) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HE8689.7.M37 P76 2002
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian