Responsive healthcare : marketing for a public service /

Responsive healthcare : marketing for a public service /

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Bibliographic Details
Author / Creator:	Sheaff, Rod.
Imprint:	Buckingham ; Phildelphia : Open University Press, 2002.
Description:	vi, 248 p. : ill. ; 24 cm.
Language:	English
Series:	Health services management
Subject:	Medical care -- Marketing. Health maintenance organizations -- Marketing. Preferred provider organizations (Medical care) -- Marketing. Health maintenance organizations -- Marketing. Medical care -- Marketing. Preferred provider organizations (Medical care) -- Marketing.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4618219

Hidden Bibliographic Details
ISBN:	0335199674 0335199666 (pbk.)
Notes:	Includes bibliographical references (p. [229]-240) and index.

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Call Number:	RA410.56 .S543 2002
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian