Responsive healthcare : marketing for a public service /
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| Author / Creator: | Sheaff, Rod. |
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| Imprint: | Buckingham ; Phildelphia : Open University Press, 2002. |
| Description: | vi, 248 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Health services management |
| Subject: | |
| Format: | E-Resource Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4618219 |
| Summary: | Comprehensive coverage of all main aspects of marketing are featured in this book. It describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. |
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| Physical Description: | vi, 248 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. [229]-240) and index. |
| ISBN: | 0335199674 0335199666 (pbk.) |
