Responsive healthcare : marketing for a public service /

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Bibliographic Details
Author / Creator:Sheaff, Rod.
Imprint:Buckingham ; Phildelphia : Open University Press, 2002.
Description:vi, 248 p. : ill. ; 24 cm.
Language:English
Series:Health services management
Subject:
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4618219
Hidden Bibliographic Details
ISBN:0335199674
0335199666 (pbk.)
Notes:Includes bibliographical references (p. [229]-240) and index.

MARC

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505 0 0 |g 1.  |t Health services, public management and users --  |g 2.  |t Marketing - for, against and beyond --  |g 3.  |t Marketing for healthcare commissioners --  |g 4.  |t Anti-marketing for health promotion --  |g 5.  |t Marketing in primary healthcare --  |g 6.  |t Marketing for secondary healthcare providers --  |g 7.  |t Quality management and clinical governance --  |g 8.  |t Consumer research in healthcare --  |g 9.  |t Marketing in a post-market system. 
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