Responsive healthcare : marketing for a public service /
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| Author / Creator: | Sheaff, Rod. |
|---|---|
| Imprint: | Buckingham ; Phildelphia : Open University Press, 2002. |
| Description: | vi, 248 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Health services management |
| Subject: | |
| Format: | E-Resource Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4618219 |
Table of Contents:
- Preface
- Acknowledgements
- 1. Health services, public management and users
- Chapter overview
- A marketing crisis?
- Marketing--the commercial model
- In conclusion
- Questions
- For discussion
- 2. Marketing--for, against and beyond
- Chapter overview
- The mass production of taste
- Marketing in quasi-markets--a general model
- From quasi-markets in general to quasi-markets in healthcare
- In conclusion
- Questions
- For discussion
- 3. Marketing for healthcare commissioners
- Chapter overview
- Marketing theory for healthcare commissioners
- Marketing objectives and strategy
- Quasi-marketing practice--NHS commissioning
- In conclusion
- Questions
- For discussion
- 4. Anti-marketing for health promotion
- Chapter overview
- Principles of anti-marketing
- Anti-marketing in practice--tobacco
- In conclusion
- Questions
- For discussion
- 5. Marketing in primary healthcare
- Chapter overview
- Principles of marketing for primary healthcare
- Practice--primary care in the NHS
- In conclusion
- Questions
- For discussion
- 6. Marketing for secondary healthcare providers
- Chapter overview
- Principles of marketing for secondary healthcare providers
- Marketing secondary care in practice--NHS trusts
- In conclusion
- Questions
- For discussion
- 7. Quality management and clinical governance
- Chapter overview
- Quality management--principles and strategies
- Quality management in the NHS
- In conclusion
- Questions
- For discussion
- 8. Consumer research in healthcare
- Chapter overview
- Types of consumer research in healthcare quasi-markets
- The consumer research process
- Consumer research in the NHS
- In conclusion
- 9. Marketing in a post-market system
- Chapter overview
- Theory and practice
- Lessons of NHS experience
- How can publicly managed services be made more responsive to users?
- References
- Index
