[Re]inventing the brand : can top brands survive the new market realities? /
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| Author / Creator: | Kapferer, Jean-Noël. |
|---|---|
| Imprint: | London : Kogan Page, 2001. |
| Description: | vi, 234 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4649830 |
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