Marketing management perspectives and applications /

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Bibliographic Details
Imprint:Homewood, Ill. : R. D. Irwin, 1976.
Description:xi, 433 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/469874
Hidden Bibliographic Details
Other authors / contributors:Woodruff, Robert B.
Hills, Gerald E.
Cravens, David W.
ISBN:025601843X
Notes:"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Includes bibliographical references.
committed to retain 20170930 20421213 HathiTrust

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Call Number: HF5415.13.M3530
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