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|a Marketing management perspectives and applications /
|c edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens.
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|a Homewood, Ill. :
|b R. D. Irwin,
|c 1976.
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|a xi, 433 p. :
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|a "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
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|a Includes bibliographical references.
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|a Cravens, David W.
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