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00000pam a2200000 a 4500 |
| 001 |
4748144 |
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ICU |
| 005 |
20031021183600.0 |
| 008 |
020425s2002 nyua 001 0 eng |
| 010 |
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|a 2002006543
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| 020 |
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|a 0195158695 (cloth : alk. paper)
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| 035 |
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|a 2002006543
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| 040 |
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|a DLC
|c DLC
|d NhCcYBP
|d OCoLC
|d OrLoB-B
|
| 050 |
0 |
0 |
|a HF5415.126
|b .G45 2002
|
| 082 |
0 |
0 |
|a 658.8/4
|2 21
|
| 100 |
1 |
|
|a Geller, Lois K.,
|d 1944-
|0 http://id.loc.gov/authorities/names/n96025402
|1 http://viaf.org/viaf/264824475
|
| 245 |
1 |
0 |
|a Response :
|b the complete guide to profitable direct marketing /
|c Lois K. Geller.
|
| 250 |
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|a Rev. and expanded
|
| 260 |
|
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|a New York :
|b Oxford University Press,
|c 2002.
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| 300 |
|
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|a xxi, 360 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 500 |
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|a Includes index.
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| 505 |
0 |
0 |
|g 1.
|t How I Got Started --
|g 2.
|t Why Go Direct? --
|g 3.
|t Elements of an Effective Offer --
|g 4.
|t Identifying Your Customers --
|g 5.
|t Creative Techniques for Successful Direct Mail Packages --
|g 6.
|t Distinctive Direct Response Advertising --
|g 7.
|t Catalog Connections --
|g 8.
|t Fulfilling Orders and Expectations --
|g 9.
|t Costs and Mail Order Math --
|g 10.
|t Planning Your Campaign --
|g 11.
|t Loyalty Programs: Frequent Flyers, Frequent Buyers --
|g 12.
|t Direct Marketing for Big Business --
|g 13.
|t Direct Marketing for Small to Midsize Businesses --
|g 14.
|t Relationship Building in the 21st Century: The Internet and Beyond --
|g 15.
|t Direct Marketing Around the World --
|g 16.
|t The Successful Marketer --
|g App.
|t Direct Marketing Resource Directory.
|
| 650 |
|
0 |
|a Direct marketing.
|0 http://id.loc.gov/authorities/subjects/sh85038256
|
| 650 |
|
7 |
|a Direct marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00894544
|
| 901 |
|
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|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)49679695
|
| 929 |
|
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|a cat
|
| 999 |
f |
f |
|i cbd75ece-3622-5bae-80d5-f71320efe9e0
|s 69f83945-8bff-55f0-ba50-33fb88cdc04d
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.126 .G45 2002
|l JRL
|c JRL-Gen
|i 4610153
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.126 .G45 2002
|l JRL
|c JRL-Gen
|e CONE
|b 61104734
|i 7351911
|
