Strategic marketing problems : cases and comments /

Strategic marketing problems : cases and comments /

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Bibliographic Details
Author / Creator:	Kerin, Roger A.
Imprint:	Boston : Allyn and Bacon, c1978.
Description:	xii, 427 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- Case studies. Marketing -- Decision making Marketing -- Management Marketing. Marketing -- Decision making. Marketing -- Management. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/489518

Hidden Bibliographic Details
Other authors / contributors:	Peterson, Robert A. joint author.
ISBN:	0205059805 : $12.95
Notes:	Includes bibliographies.

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Call Number:	HF5415.K4530
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