APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1978). Strategic marketing problems: Cases and comments. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Boston: Allyn and Bacon, 1978.

MLA (8th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Allyn and Bacon, 1978.