Strategic marketing problems : cases and comments /

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Bibliographic Details
Author / Creator:	Kerin, Roger A.
Imprint:	Boston : Allyn and Bacon, c1978.
Description:	xii, 427 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- Case studies. Marketing -- Decision making Marketing -- Management Marketing. Marketing -- Decision making. Marketing -- Management. Case studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/489518

Hidden Bibliographic Details
Other authors / contributors:	Peterson, Robert A. joint author.
ISBN:	0205059805 : $12.95
Notes:	Includes bibliographies.

Table of Contents:

1. Introducing Government in America
2. the Constitution
3. Federalism
4. Civil Liberties and Public Policy
5. Civil Rights and Public Policy
6. Public Opinion and Political Action
7. the Mass Media and the Political Agenda
8. Political Parties
9. Campaigns and Voting Behavior
10. Interest Groups
11. Congress
12. the Presidency
13. the Federal Bureaucracy
14. the Federal Courts
15. Congress, the President, and the Budget: the Politics of Taxing and Spending
16. Social Welfare Policymaking
17. National Security Policy Making

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