Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

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Bibliographic Details
Author / Creator:	DeBonis, J. Nicholas.
Imprint:	New York : McGraw-Hill, c2003.
Description:	xix, 244 p. : ill. ; 25 cm.
Language:	English
Subject:	Consumer satisfaction. Customer services -- Management. Marketing -- Management. Consumer satisfaction. Customer services -- Management. Marketing -- Management.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4907865

Hidden Bibliographic Details
Other authors / contributors:	Balinski, Eric W. Allen, Phil, 1953-
ISBN:	007139656X
Notes:	" American marketing association." Includes bibliographical references (p. 231-233) and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13 .D378 2003
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian