Value-based marketing for bottom-line success : 5 steps to creating customer value /

Value-based marketing for bottom-line success : 5 steps to creating customer value /

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Bibliographic Details
Author / Creator:	DeBonis, J. Nicholas.
Imprint:	New York : McGraw-Hill, c2003.
Description:	xix, 244 p. : ill. ; 25 cm.
Language:	English
Subject:	Consumer satisfaction. Customer services -- Management. Marketing -- Management. Consumer satisfaction. Customer services -- Management. Marketing -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4907865

Hidden Bibliographic Details
Other authors / contributors:	Balinski, Eric W. Allen, Phil, 1953-
ISBN:	007139656X
Notes:	" American marketing association." Includes bibliographical references (p. 231-233) and index.

Description
Summary:	Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete.
Item Description:	" American marketing association."
Physical Description:	xix, 244 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references (p. 231-233) and index.
ISBN:	007139656X