Value-based marketing for bottom-line success : 5 steps to creating customer value /
Saved in:
| Author / Creator: | DeBonis, J. Nicholas. |
|---|---|
| Imprint: | New York : McGraw-Hill, c2003. |
| Description: | xix, 244 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4907865 |
Table of Contents:
- Acknowledgments
- Introduction: The Business World We Have Come to Know
- Chapter 1. The View from Pentadigm's World
- Chapter 2. Introduction to Pentadigm
- Chapter 3. Step 1: Discover--Understand the Customer
- Chapter 4. Step 2: Commit--Commit to the Customer
- Chapter 5. Step 3: Create--Create Customer Value
- Chapter 6. Step 4: Assess--Obtain Customer Feedback
- Chapter 7. Step 5: Improve--Measure and Improve Value
- Chapter 8. Managing Pentadigm
- Appendix 1. Pentadigm Road Maps
- Appendix 2. Target Customer Value Segment Tracer
- Appendix 3. Customer Lifetime Value (CLV)
- Appendix 4. Pentadigm Competitive Assessment
- Appendix 5. Value Commitment Rating Tool
- Appendix 6. Developing Customer Value Commitments That Are Real and Superior
- Appendix 7. Pentadigm Value-Based Marketing Diagnostic
- Notes
- Index
