Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s /

Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s /

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Bibliographic Details
Author / Creator:	Dertouzos, James N., 1950-
Imprint:	Santa Monica, Calif. : Rand, 2003.
Description:	xvii, 95 p. : ill. ; 23 cm.
Language:	English
Subject:	Advertising -- Evaluation. Recruiting and enlistment. Advertising -- United States -- Evaluation. United States -- Armed Forces -- Recruiting, enlistment, etc. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4908468

Hidden Bibliographic Details
Other authors / contributors:	Garber, Steven, 1950- Rand Corporation. National Defense Research Institute (U.S.)
ISBN:	0833033417
Notes:	"Prepared for the Office of the Secretary of Defense." Includes bibliographical references.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	UB323.D44 2003
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian