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|b .C615 2004
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|a 658.8/12
|2 22
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| 245 |
0 |
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|a Collaborative customer relationship management :
|b taking CRM to the next level /
|c Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors.
|
| 260 |
|
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|a Berlin ;
|a New York :
|b Springer-Verlag,
|c c2004.
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| 300 |
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|a xi, 273 p. :
|b ill. ;
|c 24 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
0 |
|g Ch. 1.
|t Customer Management as the Origin of Collaborative Customer Relationship Management /
|r Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert --
|g Ch. 2.
|t What Have We Learned so Far? Making CRM Make Money - Technology Alone Won't Create Value /
|r Eric Almquist, David Bovet and Carla J. Heaton --
|g Ch. 3.
|t Collaborative Customer Relationship Management (CCRM) /
|r Alexander H. Kracklauer, D. Quinn Mills and Dirk Seifert --
|t Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble /
|r Alexander H. Kracklauer and Niko Warmbrunn --
|g Ch. 4.
|t The Integration of Supply Chain Management and Customer Relationship Management /
|r Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert and Michael Barz --
|t Case Study: ISCRM - A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management /
|r Scott Hines --
|g Ch. 5.
|t The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains /
|r Jim Duffy, Peter Koudal and Stephen Pratt --
|g Ch. 6.
|t Collaboration in CRM: Potential and Challenges of an Individualization Based Approach /
|r Christian Schaller, Frank T. Piller and Ralf Reichwald --
|g Ch. 7.
|t Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM /
|r Frank T. Piller, Ralf Reichwald and Christian Schaller --
|g Ch. 8.
|t Collaborative Customer Relationship Management from a Market Research Viewpoint /
|r Matthias Gross and Jens Ohlig --
|g Ch. 9.
|t Category Management: Why Now? /
|r Peter Barrenstein and Stefan Tweraser --
|g Ch. 10.
|t CPFR - Views and Experiences at Procter & Gamble /
|r Peter Hambuch --
|g Ch. 11.
|t How to Scale Your CPFR-Pilot /
|r Georg Engler --
|g Ch. 12.
|t New Ways of Category Management /
|r Alexander H. Kracklauer, D. Quinn Mills, Dirk-Seifert, Michael Leyk and Steffen Rubke --
|g Ch. 13.
|t Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops /
|r Markus Grossweischede.
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| 650 |
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0 |
|a Customer relations
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2007005453
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| 650 |
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|a Delivery of goods
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2009123109
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| 650 |
|
0 |
|a Strategic alliances (Business)
|0 http://id.loc.gov/authorities/subjects/sh91003037
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| 650 |
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0 |
|a Business logistics.
|0 http://id.loc.gov/authorities/subjects/sh85018306
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| 650 |
|
7 |
|a Business logistics.
|2 fast
|0 http://id.worldcat.org/fast/fst00842759
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| 650 |
|
7 |
|a Customer relations
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst00885539
|
| 650 |
|
7 |
|a Delivery of goods
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst00889971
|
| 650 |
|
7 |
|a Strategic alliances (Business)
|2 fast
|0 http://id.worldcat.org/fast/fst01134349
|
| 700 |
1 |
|
|a Kracklauer, Alexander H.,
|d 1965-
|0 http://id.loc.gov/authorities/names/n2003110507
|1 http://viaf.org/viaf/20733010
|
| 700 |
1 |
|
|a Mills, Daniel Quinn.
|0 http://id.loc.gov/authorities/names/n79078595
|1 http://viaf.org/viaf/49270556
|
| 700 |
1 |
|
|a Seifert, Dirk.
|0 http://id.loc.gov/authorities/names/n2002110099
|1 http://viaf.org/viaf/277649140
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|a ToCBNA
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|t Library of Congress classification
|a HF5415.5 .C615 2004
|l JRL
|c JRL-Gen
|i 4621709
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| 927 |
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|
|t Library of Congress classification
|a HF5415.5 .C615 2004
|l JRL
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