Health care market strategy : from planning to action /

Health care market strategy : from planning to action /

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Bibliographic Details
Author / Creator:	Hillestad, Steven G.
Edition:	3rd ed.
Imprint:	Sudbury, Mass. : Jones and Bartlett, c2004.
Description:	xvii, 287 p. : ill. ; 24 cm.
Language:	English
Subject:	Medical care -- Marketing. Strategic planning. Health services administration. Marketing of Health Services. Health services administration. Medical care -- Marketing. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5055377

Hidden Bibliographic Details
Other uniform titles:	Berkowitz, Eric N. Hillestad, Steven G. Health care marketing plans.
ISBN:	0763747998 (hardcover)
Notes:	Rev. ed. of: Health care marketing plans. 1991. Includes bibliographical references and index.

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Call Number:	RA410.56 .H55 2004
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