Culture and positioning as determinant strategy : personality and the business organization /

Culture and positioning as determinant strategy : personality and the business organization /

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Bibliographic Details
Author / Creator:	Ellson, Tony, 1953-
Imprint:	Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2004.
Description:	xiv, 270 p. : ill. ; 23 cm.
Language:	English
Subject:	Marketing -- Management. Corporate culture. Communication in marketing. Customer relations. Target marketing. Market segmentation. Communication in marketing. Corporate culture. Customer relations. Market segmentation. Marketing -- Management. Target marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5174684

Hidden Bibliographic Details
Varying Form of Title:	Personality and the business organization
ISBN:	1403917515 (cloth)
Notes:	Includes bibliographical references (p. 245-263) and index.

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Call Number:	HF5415.13 .E45 2004
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian