Market segmentation by consumer perception : a case study in Mexico /

Market segmentation by consumer perception : a case study in Mexico /

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Bibliographic Details
Author / Creator:	González-Arce, Jorge F.
Imprint:	East Lansing, Mich. : Mich. State University, 1975, 1974.
Description:	xviii, 134 p. : ill. ; 23 cm.
Language:	English
Series:	MSU international business and economic studies
Subject:	Market segmentation Marketing research -- Mexico. Consumers -- Mexico. Consumers. Market segmentation. Marketing research. Mexico.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/52843

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ISBN:	0877441243 : $6.00
Notes:	Bibliography: p. 129-134.

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Call Number:	HF5415.125.G64
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