Simply better : winning and keeping customers by delivering what matters most /

Simply better : winning and keeping customers by delivering what matters most /

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Bibliographic Details
Author / Creator:Barwise, Patrick.
Imprint:Boston : Harvard Business School Press, c2004.
Description:xiv, 216 p. : ill. ; 25 cm.
Language:English
Subject:
Consumer satisfaction -- Evaluation.
Marketing.
Consumer satisfaction -- Evaluation.
Marketing.
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5341424
Hidden Bibliographic Details
Other authors / contributors:Meehan, Seán.
ISBN:0875843980
Notes:Includes bibliographical references (p. 197-208) and index.

MARC

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504 |a Includes bibliographical references (p. 197-208) and index. 
505 0 0 |g 1.  |t Differentiation that matters --  |g 2.  |t How customers really see your brand --  |g 3.  |t Identifying generic category benefits --  |g 4.  |t Challenges of innovating to drive the market --  |g 5.  |t Caution : inside-the-box advertising doesn't work --  |g 6.  |t Customer-focused mind-set --  |g 7.  |t How to be simply better. 
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