Simply better : winning and keeping customers by delivering what matters most /

Simply better : winning and keeping customers by delivering what matters most /

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Bibliographic Details
Author / Creator:Barwise, Patrick.
Imprint:Boston : Harvard Business School Press, c2004.
Description:xiv, 216 p. : ill. ; 25 cm.
Language:English
Subject:
Consumer satisfaction -- Evaluation.
Marketing.
Consumer satisfaction -- Evaluation.
Marketing.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5341424
Hidden Bibliographic Details
Other authors / contributors:Meehan, Seán.
ISBN:0875843980
Notes:Includes bibliographical references (p. 197-208) and index.
Table of Contents:
  • Preface
  • Acknowledgments
  • 1. Differentiation That Matters
  • 2. How Customers Really See Your Brand
  • 3. Identifying Generic Category Benefits
  • 4. Challenges of Innovating to Drive the Market
  • 5. Caution: Inside-the-Box Advertising Doesn't Work
  • 6. Customer-Focused Mind-Set
  • 7. How to Be Simply Better
  • Notes
  • Index
  • About the Authors

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