Strategic brand management : building, measuring, and managing brand equity /

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Bibliographic Details
Author / Creator:	Keller, Kevin Lane, 1956-
Edition:	2nd ed.
Imprint:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Description:	2 v. : ill. ; 24 cm.
Language:	English
Subject:	Brand name products -- Management. Brand name products -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5369623

Hidden Bibliographic Details
Other title:	Best practice cases in branding.
ISBN:	0130411507 0131006703 (Best practice cases in branding) 0131764195 (set)
Notes:	Originally published 1998. Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7K45 2003 c.1
Issues:	v.1-2
c.1 : v.1	Missing Request via Interlibrary Loan Need help? - Ask a Librarian
c.1 : v.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian