Strategic brand management : building, measuring, and managing brand equity /
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Author / Creator: | Keller, Kevin Lane, 1956- |
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Edition: | 2nd ed. |
Imprint: | Upper Saddle River, N.J. : Prentice Hall, c2003. |
Description: | 2 v. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5369623 |
Regenstein, Bookstacks
Call Number: |
HD69.B7K45 2003 c.1
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Issues: |
v.1-2 |
c.1 : v.1 | Missing Request via Interlibrary Loan Need help? - Ask a Librarian |
c.1 : v.2 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |