The effective use of market research : how to drive and focus better business decisions /

The effective use of market research : how to drive and focus better business decisions /

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Bibliographic Details
Author / Creator:	Birn, Robin.
Edition:	4th ed.
Imprint:	London ; Sterling, VA : Kogan Page, 2004.
Description:	xiv, 226 p. ; 24 cm.
Language:	English
Series:	Market research in practice Market research in practice series.
Subject:	Marketing research. Decision-making. Strategic planning. Success in business. Decision making. Marketing research. Strategic planning. Success in business.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5543001

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ISBN:	074944200X

Regenstein, Bookstacks

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Call Number:	HF5415.2 .B49 2004
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