The effective use of market research : how to drive and focus better business decisions /
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| Author / Creator: | Birn, Robin. |
|---|---|
| Edition: | 4th ed. |
| Imprint: | London ; Sterling, VA : Kogan Page, 2004. |
| Description: | xiv, 226 p. ; 24 cm. |
| Language: | English |
| Series: | Market research in practice Market research in practice series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5543001 |
MARC
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| 100 | 1 | |a Birn, Robin. |0 http://id.loc.gov/authorities/names/n96108688 |1 http://viaf.org/viaf/38647484 | |
| 245 | 1 | 4 | |a The effective use of market research : |b how to drive and focus better business decisions / |c Robin J. Birn. |
| 250 | |a 4th ed. | ||
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xiv, 226 p. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a Market research in practice | |
| 505 | 0 | 0 | |g 1. |t Key to making good decisions -- |g 2. |t Getting the information you really need -- |g 3. |t The best research techniques anyone can use -- |g 4. |t What to measure and how to measure it -- |g 5. |t You have the information - now use it -- |g 6. |t Making sure that the customers are happy -- |g 7. |t Tracking trends and changing decisions -- |g 8. |t Getting the most out of business relationships with research companies -- |g 9. |t Using research to grow your business -- |g App. |t The Market Research Society code of conduct. |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Decision-making. | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
| 650 | 7 | |a Decision making. |2 fast |0 http://id.worldcat.org/fast/fst00889035 | |
| 650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
| 650 | 7 | |a Strategic planning. |2 fast |0 http://id.worldcat.org/fast/fst01134371 | |
| 650 | 7 | |a Success in business. |2 fast |0 http://id.worldcat.org/fast/fst01137062 | |
| 830 | 0 | |a Market research in practice series. |0 http://id.loc.gov/authorities/names/n2004089939 | |
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