Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Author / Creator:	Kim, W. Chan.
Imprint:	Boston, Mass. : Harvard Business School Press, c2005.
Description:	xv, 240 p. : ill. ; 25 cm.
Language:	English
Subject:	New products. Market segmentation. Market segmentation. New products.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5577545

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Other authors / contributors:	Mauborgne, Renée.
ISBN:	1591396190 (hardcover : alk. paper)
Notes:	Includes bibliographical references (p. [217]-229) and index.

Regenstein, Bookstacks

Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.153 .K53 2005
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