The new mainstream : how the multicultural consumer is transforming American business /

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Bibliographic Details
Author / Creator:Garcia, Guy, 1955-
Edition:1st ed.
Imprint:New York : Rayo, 2004.
Description:xv, 320 p. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5600909
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ISBN:0060584653 (alk. paper)
Notes:Includes bibliographical references (p. [283]-298) and index.