The new mainstream : how the multicultural consumer is transforming American business /
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| Author / Creator: | Garcia, Guy, 1955- |
|---|---|
| Edition: | 1st ed. |
| Imprint: | New York : Rayo, 2004. |
| Description: | xv, 320 p. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5600909 |
Table of Contents:
- Introduction
- Part I. Terra Incognita
- 1.. Ethnicity Inc.
- 2.. The Tiger Effect
- 3.. Eye of the Beholder
- 4.. diversity.com
- Part II. The History of the Future
- 5.. Melting Pots and Salad Bowls
- 6.. Cowboys and Indians
- 7.. Amexica
- 8.. Destinations
- Part III. The Unfinished Pyramid
- 9.. Liquid Assets
- 10.. Creative Consumption
- 11.. Beyond the New Mainstream
- 12.. How Soon Is Now?
- Notes
- Acknowledgments
- Index
