The new strategic brand management : creating and sustaining brand equity long term /

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Bibliographic Details
Author / Creator:	Kapferer, Jean-Noël.
Edition:	3rd ed.
Imprint:	London ; Sterling, VA. : Kogan Page, 2004.
Description:	xiv, 497 p. ; 25 cm.
Language:	English
Subject:	Brand name products -- Management. Brand name products -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5600912

Hidden Bibliographic Details
Other uniform titles:	Kapferer, Jean-Noël. Strategic brand management.
ISBN:	0749442832
Notes:	Rev. ed. of: Strategic brand management. 1994? Includes bibliographical references (p. [471]-483) and index.

Regenstein, Bookstacks

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Call Number:	HD69.B7 K37 2004
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian