The business of brands /

The business of brands /

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Bibliographic Details
Author / Creator:	Miller, Jon, 1971-
Imprint:	Chichester, England ; Hoboken, N.J. : Wiley, c2004.
Description:	xvi, 270 p. : ill. ; 24 cm.
Language:	English
Subject:	Brand name products. Branding (Marketing) Brand name products -- Management. Value added. Brand name products. Brand name products -- Management. Branding (Marketing) Value added.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5600913

Hidden Bibliographic Details
Other authors / contributors:	Muir, David, 1971-
ISBN:	0470862599 (hbk. : alk. paper)
Notes:	Includes bibliographical references and index.

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Call Number:	HD69.B7 M55 2004
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian