Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

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Bibliographic Details
Imprint:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Description:	xx, 551 p. : ill. ; 23 cm.
Language:	English
Series:	Advertising and consumer psychology Advertising and consumer psychology
Subject:	Consumer behavior. Internet advertising. Electronic commerce. Consumer behavior. Electronic commerce. Internet advertising.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5699707

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Other authors / contributors:	Haugtvedt, Curtis P., 1958- Machleit, Karen A. Yalch, Richard.
ISBN:	0805851542 (case : alk. paper) 0805851550 (pbk. : alk. paper)
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.32 .O55 2005
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian