Online consumer psychology : understanding and influencing consumer behavior in the virtual world /
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Imprint: | Mahwah, N.J. : Lawrence Erlbaum Associates, 2005. |
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Description: | xx, 551 p. : ill. ; 23 cm. |
Language: | English |
Series: | Advertising and consumer psychology Advertising and consumer psychology |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/5699707 |
Other authors / contributors: | Haugtvedt, Curtis P., 1958- Machleit, Karen A. Yalch, Richard. |
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ISBN: | 0805851542 (case : alk. paper) 0805851550 (pbk. : alk. paper) |
Notes: | Includes bibliographical references and index. |
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