Managing customers as investments : the strategic value of customers in the long run /

Saved in:
Bibliographic Details
Author / Creator:Gupta, Sunil, 1958-
Imprint:Upper Saddle River, NJ : Wharton School Pub., c2005.
Description:xvii, 205 p. : ill. ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/5700539
Hidden Bibliographic Details
Other authors / contributors:Lehmann, Donald R.
ISBN:0131428950
Language / Script:Includes bibliographical references (p. 187-198) and index.

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

catalog@lib.uchicago.edu