Endorsements in advertising : a social history /

Endorsements in advertising : a social history /

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Bibliographic Details
Author / Creator:	Segrave, Kerry, 1944-
Imprint:	Jefferson, N.C. : McFarland & Co., 2005.
Description:	vii, 231 p. : ill. ; 23 cm.
Language:	English
Subject:	Advertising -- Moral and ethical aspects -- United States -- History -- 20th century. Advertising -- United States -- History -- 20th century. Advertising. Advertising -- Moral and ethical aspects. United States. History.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/5700627

Hidden Bibliographic Details
ISBN:	078642043X (softcover : alk. paper)
Notes:	Includes bibliographical references and index.
Summary:	"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5831 .S44 2005
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian